OUR STORY

Hey, it’s Fonda.

 If there’s one thing my friends know about me, it’s this—I love Diana Ross. From a young age, she captivated me with her bold fashion choices, her ever-changing hairstyles, and her effortless elegance! Diana was never afraid to add, subtract, or transform her hair, and that fearless approach became my own philosophy.

 As a seasoned cosmetologist of many years, I’ve seen firsthand how hair influences confidence and emotions. When we look good, we feel good, and amazing things happen! Over the years, I realized that Diana’s constant reinvention wasn’t just about style, it was about Hair—hair is the vibe. Yet, so many of us struggle with insecurities—wishing our hair was thicker, longer, or had a different texture to make us feel our best.

I wanted to change that! 

 I created Pure Portre to extend my gift beyond the salon chair and empower women everywhere to wear beautiful, bold, hair!  My mission is to provide high-quality, natural-looking clip-ins, glueless wigs, and bundles that seamlessly blend into busy lifestyles. With easy-to-install options, Pure Portré helps you look your best and feel unstoppable—anytime, anywhere.

 After all, as Diana Ross said, “You can’t just sit there and wait for people to give you that golden dream. You’ve got to get out there and make it happen for yourself.”

And with Pure Portre, big hair, bold confidence, and undeniable beauty are always within reach.

-Fonda